Blog 2

People today are given the luxury of providing their own look and feel for certain products. Marking will soon have to adjust a considerable amount more than they have over the past several years in order to retain interest in the market place and keep up with the competition. With the arrival of the Web a new form of advertising was possible where companies are able to pinpoint their target demographic by tracking user habits or advertising based on page content. Furthermore, classic mediums for advertising have been loosing attention to the web as younger people are finding interest in rich media online, and social networking sites. This article in New York Times discusses the newest trend in advertising, which is advertising on Webisodes.
http://www.nytimes.com/2009/11/24/business/media/24adcol.html?_r=1&src=twt&twt=nytimestech
Halfway through last year there were over a hundred newspapers to close down because of general interest moving towards the web.
http://www.businessinsider.com/the-death-of-the-american-newspaper-2009-7
As people get more and more used to the interactive and pinpoint style marketing techniques, reaching a customer base by way of print will soon part of antiquity.

Design is the communication tool that companies have to inform and promote. When good design brings clarity of your message to a customer they know and understand the purpose of a brand. Truth can partly be the message that you are trying to communicate but that’s only half of the formula. You have to be sure that people understand your message.

Happiness is a fleeting moment that can’t be produced by a product or a brand. The best you can do is to provide accommodations for a person to be happy. You can lend a positive attitude that some may follow and if you do this with efficiency and consistency you may be able to gain brand loyalty from those who are receiving your message, but they are definitely not the same. People can be loyal to a brand through some very unhappy times, and it could even be the product making them unhappy (e.g. Microsoft makes people unhappy all the time but they still sell computers).