Blog 2 James

Consumer bahavior has made a dramatic shift from consumer behavior. Primarily, more and more people are wanting creting control over the branks that they identify themselves with. The products that they consumer are the products that the consumer wants to have creative control over.
Due to the recession, modeling products first digitally for the consumer, involving them in making structured choices, to give the consumer an exact idea of what their self created end product may look like.
The Recession too blankets society in a cover of fear and worry. Worrying if their standard of living is going to change as their dollars buy fewer and fewer goods.
One of the great things that makes Nike ID so successful, is exactly what the brand implies. It's taking "Nikes" and it take "you" the consumer. Through means of technology, parts of peoples lives that may take a hit dorectly due to the recession, may still enjoy the same standard of living through wireframing the consumer/consumption process.
The recession to makes people worry that everything with be commodified and everything that we look like is a brand of some commercial entity.
When talking about design and develping design truth, truth in design come from the interactive process that is enveloped in the design. The process and the visualization of the actualization of any product, from start to finish, given a period of time, helps reaffirm design truth.

Is there a difference between producing brand truth versus brand loyalty? Absolutely. Cosmetics typacally are brands that have claims that they just can't live up to; claims that are more justly found on the business end of the plastic surgery knife. But purchasing a brand of cosmetics for a woman can be an exilirating experience, especially based on the precept that this cosmetic may actually do something for them. The cosmetics give the consumer a sense of happiness, satisfaction and contentment and the reassurance of a consistent brand, keeps the customer loyal and coming back. Loyalty, comes from the consistent reinforcement of what the brand stands for to the customer. During a time of recession, companies need to make sure that they position themselves as accutely and accurately as posible.

Intersting...where does the reponsibility of happiness lie. As to whether or not we should be happy, the question is are we happy and where does that happiness come from? From within, from the things and items that we seek out?

http://www.responsibilityproject.com/blog/post/the-pursuit-of-happiness-are-we-responsible/?src=keyword_s=yah_K=SearchForHappiness_C=Altruism_G=PursuitOfHappiness_Happiness_M=broad&OVRAW=what%20is%20the%20difference%20between%20brand%20truth%20and%20brand%20happiness&OVKEY=and%20happiness&OVMTC=advanced&OVADID=28960431521&OVKWID=253534770021&OVCAMPGID=4115649521&OVADGRPID=12304091409&OVNDID=ND2&ysmwa=_sUeHUWMJPn2aYSI7Q_yIWgcSMpAGukhijCU1ifLN52dOOek9qltgqDh7G5TzhVI