Tomorrow, aka, Saturday March 27th, I have booked a model for a photo shoot, maybe two (models). Babes.
My original concept, i.e. "idea" when I was thinking Beer LOGO, (what really sells beer) is....babes, sex, thongs, beautiful bosoms and the whole package.
Now, with that, in terms of LOGO and SEX APPEAL, what is Colorado?
As far as Big Mountain goes, fast babes on ski. Blurs. Sun, tans.
I have a "Smoking Hot female model coming to my place tomorrow. I may have a second show up.
Here is my equation...
Smoking babe(s) + Colorado's own Iconagraphy.
Double Black Diamond
Black Diamond (100 mph zone)
Blue Black
Blue
Green
Yellow
White
Are there fuzzy animals association that can be made for a logo type label for the beer itself?
I'll post my own mark ups of what I was thinking I could throw down as far a beer bottle labels and sex appeal and what I was thinking for a concept for the LOGO/Branding. I'm doing first hand research on making beer sexy. I thought it would be appropriate to push the sex appeal envelop a bit.
I love Andy J's idea of the E blanket re-usable box liner. ANYTHING reusable here is a good thing.
I'll post sex appeal LOGO mock ups, or at least imagery of my model, with some ideas towards other thoughts...
J
Saturday, March 27, 2010
Tuesday, March 23, 2010
Ron Blog 3
TiVo
TiVo is a company whose brand and communication are founded on being well designed. The company is focused on heightening its customer's enjoyment of the TV-watching experience. TiVo is similar to Apple in the way the company exemplifies the "rationaissance" keywords, stylish, functional, and iconic. The brand prides itself on its intuitive, user-friendly interface, and well thought-out remote design (with ergonomic form). The brand achieves its goal of increased viewing pleasure by minimizing commercials, and maximizing availability of shows you actually want to watch.TiVo is also "breaking barriers", in the way that the product the company sells allows its customers to avoid seeing most or all commercials that make watching TV possible (in this country). The idea of "no commercials" in this country is heresy. Such a radical feature of the product has caused much consternation in the advertising world, and proven to be a lucrative aspect of the company's business strategy. Companies now do business with TiVo in order for their commercials to be added to TiVo's customer's database of things to watch, as discussed in the article here.
Burt's Bees
Burt's Bees is another company who seems to have a bright future according to the David Report design trends. They obviously hit on the "responsibiz" category, being all natural, and focused on social responsibility, the environment, and its customer's well-being.The company also fits in the "cooltural" category, as the brand is centered on the story of the founder, Burt, and his bees. The story includes Burt's hippy personality, which explains his passion for bee farming, and the idea of nature providing the product ingredients. Additionally, the company incorporates its humanitarian and environmental ideals to show how it provides functions that enrich nature, completing the cycle of nature to consumer and back to nature. This sustainable business model is marketed to have a local feel, as opposed to the global, corporate aspect of the competition's brands.
Smart Car
Another brand that exemplifies the design trends written about in the David Report is Smart Car. Smart Car is founded on a minimalist approach to automobile design. It takes part in the historical dialog of that industry, responding to recent concerns about oil dependence and pollution with a somewhat revolutionary idea--that cars don't need to be so big. The aspects of the brand that cause it to fit into the "rationaissance" category naturally lead to the brand fitting into the "responsibiz" category; a paired down, eco-friendly, minimal automobile design that customers can feel reduces their impact on the environment.The Smart Car brand promotes the idea that being small, affordable, and eco-friendly is "smart". The company's website contains literature supporting the brand's touchpoints of safety and eco-friendliness.
Wednesday, March 10, 2010
mcwilliams blog #3
http://jessicascriticalquestions.blogspot.com/2010/03/blog-3-design-and-brand-trends.html
Tuesday, March 9, 2010
Dan Blog #3
Team Fortress 2
Team Fortress 2’s design plays a central role in the branding and communication of the marketplace by primarily establishing a visual style and character base that emotionally connects people to the game (product). These connections are reaffirmed by the key design trend of sensuctive ascertained in the first David Report reading. The characters’ designed personas give the brand a human element because of pre-established ideas consumers have of stereotyped personality traits. While the stereotyped traits can be fine line to walk the edginess plays into the design trend of, “breaking boundaries” http://www.tf2.com/movies.htm. Focusing edginess with the cartoon styles appeal to the target gaming demographic that often seek relatable characters and narrative that appeal to their lighter side. “"Everyone who's played a multiplayer action game-- especially a TF game--has experienced the moment of tension followed by mad laughter."” (http://www.1up.com/do/previewPage?cId=3158959) Keeping the game up to date and taking suggestions from the community brings sustainability through innovative development that makes the player base feel as if they always matter to the brand.
Amazon
As a complete online shopping community Amazon’s design is an absolutely essential piece of its branding and communication in the marketplace. The primary design focus of Amazon is to keep customer experiences simple, fast and efficient. Creating the quick click-shopping cart fulfills many of the issues that costumers have with online shopping and improves the lives of anyone who needs products in a timely manner (http://www.amazon.com/gp/help/customer/display.html/ref=hp_navbox_lnor_one?nodeId=468480). Faith Popcorn plainly states “…make it easy, make it relaxed, make it completely utilitarian. Make it Cheap and provide a service to go along side.” By simplifying purchases to online only, Amazon also influences environmental improvement by cutting down the use of automobiles and in many instances paper consumption. While environmentally conscious, Amazon also develops strong problem solving designs. They query users on the best ways to promote deals, suggest similar products based on databases of user information and tastes, and can utilize its own customers to review and critique anything sold on the site. “Design is hence all about satisfying needs, solving problems and attracting us towards new experiences,” and Amazon clearly understands this point and makes a case for being one of the most effective companies in its marketplace.
Mountain Dew
http://www.mountaindew.com/#/home
Mountain Dew’s design brands the company as hip and trendy while communicating with its target demographic about its influences on their social and cultural environment. One of the “Dew’s” most powerful associations is with pro sports specifically skateboarding. They establish themselves as a company who cares about youth and their future goals in the sport (http://www.mountaindew.com/#/sports/actionsports/amforce/index.php). The first David Report makes note that, “Really successful design always looks through the lens of humanity; life enriching products that speaks both to our hearts and our brains.” By supporting a youth movement Mountain Dew tugs on our emotions, we want to be associated with a socially driven company. If we drink the soda we also support the cause and our loyalty to a company for change grows. Mountain Dew’s promotional videos also create a authentic ritualistic connotation. They portray their target demographic in activities that are always enhanced by the product. http://www.mountaindew.com/#/video/
Mountain Dews promotional ads are mostly fluff but connect with their demographic and as long as they continue to influence the sports their market watches they will successfully be associated with it.
Jacob's Blog #3
Ikea
http://www.ikea.com/
Ikea is known for its affordable, well-designed furniture that is easily constructed by the consumer; only an allen wrench is required. Their brand is built off of the design of their furniture. They market themselves as a provider of affordable solutions for better living, which is what has made them become a worldwide brand. The brand really does a good job of the Cooltural design trend in their marketing. The marketing really adds an emotional attachment with the viewer and the product. All of the products are advertised in a “lived in” fashion, helping giving the product a homey quality. This really supports Ikea’s brand of affordable home solutions, they take an otherwise dull piece of furniture the appearance that is an affordable accent to their life.
The product is what has developed this brand. They are well known for the quality of their products in its position of low-end non solid wood furniture. In 1999 the products that Ikea developed were altered to be environmentally friendly and are constructed using highly renewable materials. This is outlined in the following site:
http://www.inhabitat.com/2009/01/29/is-it-green-ikea/. The brand is designing its product in a way that it can be marketed as highly stainable. This is outlined in both articles as being key in having a brand that make the brand distinctive and different from its competition.
Dyson
http://www.dyson.com
The design of the vacuum is Dyson’s brand and drives its marketing. The brand markets the advantages of the vacuum design and creates its position in the vacuum cleaner market. James Dyson’s ingenuitive design is what has made him one of the world’s leading vacuum cleaner manufacturers. Hover copied the design of a Dyson Vacuum, was sued by Dyson, and was found guilty by the High Court. http://www.telegraph.co.uk/news/uknews/1368860/Dyson-cleans-up-in-patent-battle-with-rival-Hoover.html This case shows how the design of Dyson vacuums is what makes the brand distinctive and ownable.
Dyson also follows the sustainability design trend which was discussed in both articles. Dyson used bag-less technology in their machines before it was popular in vacuum cleaners; other competitors were driven to change their technology when the eco-fad ensued. This bag-less technology helps reduce the amount of waste that the vacuum will create through out its lifetime. The vacuums are also designed not to need a filters to be replaced; instead filters simply need to be washed. The company will also pay to recycle any old vacuum cleaner when you purchase a Dyson.
http://www.dyson.com/support/weee.asp This service is only available in England due to European law which has strict disposal requirements.
Dyson is one of the best design business successes and its journey to success can be exemplified with this article: http://news.bbc.co.uk/2/hi/business/1802155.stm
Method
http://www.methodhome.com/
Method is marketed on its design of environmentally friendly house care and personal cleaning products. Their products are designed to be all natural or naturally derived and have not been tested on animals. Method’s brand of naturalness gives it an eco-conscience position of sustainability in house and personal cleaning product market. The brand fits into the Sustainable Wheel outlined in “A Checklist for Sustainability”, as they are an environmentally friendly company that makes an innovative product that is productive towards the greater good of its consumers.
The following article discusses how the company has partnered with a carbon offset company which encourages Method’s partner companies to improve their emissions for a profit.
http://www.csrwire.com/press/press_release/19435-Method-Products-Inc-and-NativeEnergy-Pioneer-a-Carbon-Offset-Model
This is a great way for the company to extend its brand’s values to the organizations with which they are associated.
The 5 Key Design trends are also present in Method. The two main key design trends that are apparent in the brands design are “Rationaissance” and “Responsibiz”.
The brand is marketed as high end cleaning product and definitely has the product design that gives it that appearance. The bottles have a distinctive curve design and are filled with brightly colored solutions, making Method stylish, functional, and iconic, all of which are contained in the “Rationaissance” design trend. The design of their bottle also uses the “Responsibiz” design trend, their bottles are developed to be refilled and are made from biodegradable plastic. The best brand strategy Method has is that they provide their product at a reasonable price and is readily available in a number of department stores.
http://www.ikea.com/
Ikea is known for its affordable, well-designed furniture that is easily constructed by the consumer; only an allen wrench is required. Their brand is built off of the design of their furniture. They market themselves as a provider of affordable solutions for better living, which is what has made them become a worldwide brand. The brand really does a good job of the Cooltural design trend in their marketing. The marketing really adds an emotional attachment with the viewer and the product. All of the products are advertised in a “lived in” fashion, helping giving the product a homey quality. This really supports Ikea’s brand of affordable home solutions, they take an otherwise dull piece of furniture the appearance that is an affordable accent to their life.
The product is what has developed this brand. They are well known for the quality of their products in its position of low-end non solid wood furniture. In 1999 the products that Ikea developed were altered to be environmentally friendly and are constructed using highly renewable materials. This is outlined in the following site:
http://www.inhabitat.com/2009/01/29/is-it-green-ikea/. The brand is designing its product in a way that it can be marketed as highly stainable. This is outlined in both articles as being key in having a brand that make the brand distinctive and different from its competition.
Dyson
http://www.dyson.com
The design of the vacuum is Dyson’s brand and drives its marketing. The brand markets the advantages of the vacuum design and creates its position in the vacuum cleaner market. James Dyson’s ingenuitive design is what has made him one of the world’s leading vacuum cleaner manufacturers. Hover copied the design of a Dyson Vacuum, was sued by Dyson, and was found guilty by the High Court. http://www.telegraph.co.uk/news/uknews/1368860/Dyson-cleans-up-in-patent-battle-with-rival-Hoover.html This case shows how the design of Dyson vacuums is what makes the brand distinctive and ownable.
Dyson also follows the sustainability design trend which was discussed in both articles. Dyson used bag-less technology in their machines before it was popular in vacuum cleaners; other competitors were driven to change their technology when the eco-fad ensued. This bag-less technology helps reduce the amount of waste that the vacuum will create through out its lifetime. The vacuums are also designed not to need a filters to be replaced; instead filters simply need to be washed. The company will also pay to recycle any old vacuum cleaner when you purchase a Dyson.
http://www.dyson.com/support/weee.asp This service is only available in England due to European law which has strict disposal requirements.
Dyson is one of the best design business successes and its journey to success can be exemplified with this article: http://news.bbc.co.uk/2/hi/business/1802155.stm
Method
http://www.methodhome.com/
Method is marketed on its design of environmentally friendly house care and personal cleaning products. Their products are designed to be all natural or naturally derived and have not been tested on animals. Method’s brand of naturalness gives it an eco-conscience position of sustainability in house and personal cleaning product market. The brand fits into the Sustainable Wheel outlined in “A Checklist for Sustainability”, as they are an environmentally friendly company that makes an innovative product that is productive towards the greater good of its consumers.
The following article discusses how the company has partnered with a carbon offset company which encourages Method’s partner companies to improve their emissions for a profit.
http://www.csrwire.com/press/press_release/19435-Method-Products-Inc-and-NativeEnergy-Pioneer-a-Carbon-Offset-Model
This is a great way for the company to extend its brand’s values to the organizations with which they are associated.
The 5 Key Design trends are also present in Method. The two main key design trends that are apparent in the brands design are “Rationaissance” and “Responsibiz”.
The brand is marketed as high end cleaning product and definitely has the product design that gives it that appearance. The bottles have a distinctive curve design and are filled with brightly colored solutions, making Method stylish, functional, and iconic, all of which are contained in the “Rationaissance” design trend. The design of their bottle also uses the “Responsibiz” design trend, their bottles are developed to be refilled and are made from biodegradable plastic. The best brand strategy Method has is that they provide their product at a reasonable price and is readily available in a number of department stores.
Elliott's Blog #3
For this blog I looked for companies that I hadn't heard of before. I wanted to find brands that both relate to the readings and that are new and interesting. I found most of them by looking through the sites under the Of Interest section of our blog. The three brands I decided on are:
#1. BumpTop
#2. I Make My Case
#3. Me To We Style
They are all fairly new companies and are headed in positive directions in terms of their brand and how they use design to further their brand.
BumpTop
BumpTop is a new software that you can download for both windows and mac that transforms your desktop into a virtual 3D space with a floor and walls. You can leave your documents and files lying on this desktop just as you would leave real life papers on your actual desk. You can pin things to the walls and stack files up and then move them around and watch as the physics that is incorporated into BumpTop makes your files bump against each other and move around as they would in real life.
BumpTop is breaking new ground. It is thinking of the future and anticipating the next step in computers and virtual space. It is already functioning with touch screen PCs which allows you to move files around with your finger. Though three-dimensional computer screens have yet to be invented, BumpTop is ready for when they are, and will likely be at the forefront of 3D desktop design when it happens.
It relates to the idea of 'breaking boundaries' that is mentioned in the '5 Key Design Trends' article. Breaking boundaries is about "a transformation between different anti poles, such as local/global, technology/philosophy and body/mind." BumpTop is a transformation between real life and the virtual world. It is taking the real life desk top that we are all familiar with and combining it with the virtual desktop to make it more of an individual experience.
Here is BumpTop's website,
And here is one of the articles that led me to find BumpTop, which features a neat video of it in use.
I Make My Case
I Make My Case is a website where you can design your own phone case. It uses many featured artists in order to create the designs that you can then utilize and adjust to your liking.
You can play around on the site here.
I did look at a few other sites where you can customize your phone case. Such as the Zune site which is fairly impressive because of the ability to move the zune in 3D space while customizing it.
I Make My Case is definitely the best one out there though. Not only because of the customization tools it offers, but also because of the site design itself. The colorful doodles and fun interaction really creates an aesthetic that carries through to the actual product. Without this effective site design, the product may not stand out as much from it's competition.
There is definitely something 'sensuctive' about I Make My Case. It really appeals to our senses. It makes us want it; we want to look at it, touch it, and show it off to our friends. Sensuctiveness is about designing for human desire and pleasure and I Make My Case is a good example allowing the consumer to become the designer in order to achieve the greatest level of pleasure possible.
I believe there is something 'cooltural' about I Make My Case too. It really offers a unique experience. Everyone is used to seeing and having the same generic phone cases, so it is nice to be presented with the opportunity to be different. We are constantly looking for something unique that only we know about and that we can show off to others. It helps separate ourselves as individuals. This isn't specific to just I Make My Case, but to all of the companies that allow you to personalize your phone, iPod, computer, etc...
There is a blog entry on Three Minds that covers I Make My Case, which mentions some of the pros and cons that I looked at.
Me To We Style
Me To We Style describes themselves as being "a new social enterprise that is committed to providing ethically manufactured, quality apparel for the socially-conscious consumer. Our product line is domestically produced, sweatshop-free and made using certified organic cotton and viscose from bamboo."
They have a partnership with Free The Children and donate 50% of their profits to help support international development projects.
Environmental influence is important for their brand. They show responsibility by showing an interest in the world today and trying to fix problems that exist. The company is beneficial to both society and the environment.
Me To We Style shows aspects of rationaissance. They are about going beyond the short term, looking to the future and positively affecting the world. Their brand is functional and rational while their designs are stylish and iconic.
#1. BumpTop
#2. I Make My Case
#3. Me To We Style
They are all fairly new companies and are headed in positive directions in terms of their brand and how they use design to further their brand.
BumpTop
BumpTop is a new software that you can download for both windows and mac that transforms your desktop into a virtual 3D space with a floor and walls. You can leave your documents and files lying on this desktop just as you would leave real life papers on your actual desk. You can pin things to the walls and stack files up and then move them around and watch as the physics that is incorporated into BumpTop makes your files bump against each other and move around as they would in real life.
BumpTop is breaking new ground. It is thinking of the future and anticipating the next step in computers and virtual space. It is already functioning with touch screen PCs which allows you to move files around with your finger. Though three-dimensional computer screens have yet to be invented, BumpTop is ready for when they are, and will likely be at the forefront of 3D desktop design when it happens.
It relates to the idea of 'breaking boundaries' that is mentioned in the '5 Key Design Trends' article. Breaking boundaries is about "a transformation between different anti poles, such as local/global, technology/philosophy and body/mind." BumpTop is a transformation between real life and the virtual world. It is taking the real life desk top that we are all familiar with and combining it with the virtual desktop to make it more of an individual experience.
Here is BumpTop's website,
And here is one of the articles that led me to find BumpTop, which features a neat video of it in use.
I Make My Case
I Make My Case is a website where you can design your own phone case. It uses many featured artists in order to create the designs that you can then utilize and adjust to your liking.
You can play around on the site here.
I did look at a few other sites where you can customize your phone case. Such as the Zune site which is fairly impressive because of the ability to move the zune in 3D space while customizing it.
I Make My Case is definitely the best one out there though. Not only because of the customization tools it offers, but also because of the site design itself. The colorful doodles and fun interaction really creates an aesthetic that carries through to the actual product. Without this effective site design, the product may not stand out as much from it's competition.
There is definitely something 'sensuctive' about I Make My Case. It really appeals to our senses. It makes us want it; we want to look at it, touch it, and show it off to our friends. Sensuctiveness is about designing for human desire and pleasure and I Make My Case is a good example allowing the consumer to become the designer in order to achieve the greatest level of pleasure possible.
I believe there is something 'cooltural' about I Make My Case too. It really offers a unique experience. Everyone is used to seeing and having the same generic phone cases, so it is nice to be presented with the opportunity to be different. We are constantly looking for something unique that only we know about and that we can show off to others. It helps separate ourselves as individuals. This isn't specific to just I Make My Case, but to all of the companies that allow you to personalize your phone, iPod, computer, etc...
There is a blog entry on Three Minds that covers I Make My Case, which mentions some of the pros and cons that I looked at.
Me To We Style
Me To We Style describes themselves as being "a new social enterprise that is committed to providing ethically manufactured, quality apparel for the socially-conscious consumer. Our product line is domestically produced, sweatshop-free and made using certified organic cotton and viscose from bamboo."
They have a partnership with Free The Children and donate 50% of their profits to help support international development projects.
Environmental influence is important for their brand. They show responsibility by showing an interest in the world today and trying to fix problems that exist. The company is beneficial to both society and the environment.
Me To We Style shows aspects of rationaissance. They are about going beyond the short term, looking to the future and positively affecting the world. Their brand is functional and rational while their designs are stylish and iconic.
Monday, March 8, 2010
Blog 3
#1 Apple
The first company that comes to mind when considering how design directly impacts brand is Apple. Everything associated with Apple is designed well, and creates a great brand as a result. Everything from the OS to the little magnetic charger port on the Macbook has been designed with a customer in mind. It’s no secret that Apple is not just branding products, but an entire lifestyle.
This ad http://www.apple.com/imac/design.html is a great example of how design can directly impact a company’s market. This ad is sleek, informative, and really invites the user to explore the product. At the same time, the catchy taglines and ‘sexy’ photos of the machine are geared towards a select group in the market.
In one of the David Reports, a quote came up in the “responsibiz” section that struck my interest. “Objects should always be appropriate, durable and functional”. All three of those are seen in Apple’s products. Hardware designs are catered towards the “everyday” use, but only make minimal, appropriate alterations to design. Apple’s software as well as hardware are tested for durability, and It’s apparent that their designs are highly functional also.
Design plays a big role in what makes Apple’s brand stand out amongst other electronics in the market today.
#2 Starbucks
Another great company that comes to mind when thinking about design is Starbucks. Like Apple, everything at Starbucks appears to be designed to cater to the customer. All of Starbuck’s graphical elements appear to be “down to Earth”, and this supports the Starbucks brand. Starbuck’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. http://www.starbucks.com/about-us/company-information/mission-statement . This is apparent through their friendly staff, eye-catching advertising and atmosphere.
Speaking of Starbuck’s atmosphere, the entire chain is full of “custom” designed stores, catered towards a certain demographic in the area. This atmosphere creates a great user experience, and again supports the company’s brand.
One of the David Reports states “Emotions make us buy, whilst feelings make us keep. How can a product get a meaning; tell a story which goes beyond temporary lifestyles and makes us associate and recognise?”
No doubt, Starbucks is creating an emotion through its designed elements, making for a better user experience and adding to the overall mission and brand.
#3 Burton
Burton is also a company that comes to mind as one where design plays a solo role in the company’s brand and market. Like most extreme sports gear/apparel companies, Burton is branding an entire lifestyle, and this is apparent throughout all of their designs. Burton’s homepage, http://www.burton.com/ does a great job at setting the mood and giving a unique personality to the brand. Burton’s market is clearly geared towards 18-35 year old males (and some females).
The second David’s Report states “Spirituality is no longer just something for the New Age communities but is about to become a centre part of the mainstream cultural awareness. Mind, spirit and body are central.”
Burton’s “soul” is seen through its design elements. A great deal of personality is revealed through board designs and apparel aesthetic.
The first company that comes to mind when considering how design directly impacts brand is Apple. Everything associated with Apple is designed well, and creates a great brand as a result. Everything from the OS to the little magnetic charger port on the Macbook has been designed with a customer in mind. It’s no secret that Apple is not just branding products, but an entire lifestyle.
This ad http://www.apple.com/imac/design.html is a great example of how design can directly impact a company’s market. This ad is sleek, informative, and really invites the user to explore the product. At the same time, the catchy taglines and ‘sexy’ photos of the machine are geared towards a select group in the market.
In one of the David Reports, a quote came up in the “responsibiz” section that struck my interest. “Objects should always be appropriate, durable and functional”. All three of those are seen in Apple’s products. Hardware designs are catered towards the “everyday” use, but only make minimal, appropriate alterations to design. Apple’s software as well as hardware are tested for durability, and It’s apparent that their designs are highly functional also.
Design plays a big role in what makes Apple’s brand stand out amongst other electronics in the market today.
#2 Starbucks
Another great company that comes to mind when thinking about design is Starbucks. Like Apple, everything at Starbucks appears to be designed to cater to the customer. All of Starbuck’s graphical elements appear to be “down to Earth”, and this supports the Starbucks brand. Starbuck’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. http://www.starbucks.com/about-us/company-information/mission-statement . This is apparent through their friendly staff, eye-catching advertising and atmosphere.
Speaking of Starbuck’s atmosphere, the entire chain is full of “custom” designed stores, catered towards a certain demographic in the area. This atmosphere creates a great user experience, and again supports the company’s brand.
One of the David Reports states “Emotions make us buy, whilst feelings make us keep. How can a product get a meaning; tell a story which goes beyond temporary lifestyles and makes us associate and recognise?”
No doubt, Starbucks is creating an emotion through its designed elements, making for a better user experience and adding to the overall mission and brand.
#3 Burton
Burton is also a company that comes to mind as one where design plays a solo role in the company’s brand and market. Like most extreme sports gear/apparel companies, Burton is branding an entire lifestyle, and this is apparent throughout all of their designs. Burton’s homepage, http://www.burton.com/ does a great job at setting the mood and giving a unique personality to the brand. Burton’s market is clearly geared towards 18-35 year old males (and some females).
The second David’s Report states “Spirituality is no longer just something for the New Age communities but is about to become a centre part of the mainstream cultural awareness. Mind, spirit and body are central.”
Burton’s “soul” is seen through its design elements. A great deal of personality is revealed through board designs and apparel aesthetic.
Subscribe to:
Comments (Atom)