Blog 3

Blog 3


Example #1 – Daimler/Mercedes-Benz (Wilhelm Maybach)


The Brand Daimler/Mercedes-Benz has first and foremost been a company that has stood the test of time, has resonated as an icon born from it's unique heritage, and has dared to break the rules time and time again; redefining luxury, durability and foresight into the future of automobiles.

Wilhelm Maybach developed the first vehicle to be fitted with his 1900 DMG 35-hp engine, on December, 1900. This automobile, is considered the first “Daimler/Mercedes-Benz” or “the first Mercedes”.

His last name is familiar to many of today's automobile affectionados that are accustomed with the newly re-born line, Maybach. http://www.maybachusa.com/index.php (for the entire Maybach web experience). http://www.motorsportscenter.com/uploads/maybacholdeengineneweengine600.jpg (for an image of the Modern Maybach engines making 500 plus horsepower)

Maybach epitomizes true modern automobile technology excellence today and in 1900. It's heritage had lived through Mercedes Benz of yesterday, today and tomorrow.

Wilhelm's first new Mercedes had a very low center of gravity, featured what was considered to be an extremely high performance engine for the time. and it featured a new radiator system, that incorporated an organically inspired “honeycomb” shaped design; revolutionizing engine cooling.

This vehicle created a massive stir at the beginning of the 20th century. In 1901, it was innovative, dynamic and had forward thinking in many other new ways, never before thought of in automobiles. Stuttgart, Germany was now the world leader in vehicle innovations. Maybach/Daimler/Mercedes-Benz took a courageous step forward in thinking about what a vehicle should be and who it should be tested and refined for then and now.

This first vehicle, "the first Mercedes" was a major step forward at the time with many other new engineering insights that set Mercedes-Benz up for what it has become today. Mercedes_Benz has lived within that Spirit of Wilhelm Maybach, clinging to its Stuttgart heritage, building innovation through design for the purpose of pursuing what is possible in luxury, iconography and identity.



For a modern example of the Mercedes-Benz brand....and a sample of “IT's” design refinements...see the link below. While watching, ask yourself...Is this a stylish vehicle? How does the exhaust note sound? Does this product have good aesthetic (i.e. timelessness) and does its look have durability in a future market? I have a feeling the SLR 722 will have it's own timeless essence associated with it as it does so many other Mercedes Benz vehicles. If I had $5,000,000 to buy, insure, secure and keep on my own track with my own mechanic...I would definitely buy one. http://www.youtube.com/watch?v=5eqJ4HXOQVA

(Looking through the lens of humanity.) All I can say about this is that when a car company looks through the lens of humanity, humanity looks back. The communication is clear. Ever seen this image? https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZh2oITeH-GgoNTNOZmw-Vnn7xM203GC_q63vgO36dUAUNvBYnh8_7NdpTwS9xeNd530i9rDLUBCq341A9My_0rSuPUdi6YoMEYtddeXsLR3YVhOxj8thbM_bDajon0dmYKQwXIbUsszM/s400/Mercedes-Benz-logo.jpg


Example # 2

For example 2 I am going to keep that link think going and discuss this 12 person design group are among the first non-german designers to do design for BMW, and many other German brands.

BlueInkAgency

These guys started largely as a fashion branding company. I my self have read that many designer fear branding fashion because it is so short lived and lack of good aesthetics involved. Good aesthetic must be timeless in nature.

In our new and improved recession era, fashion is being defined by the fashion of the super giants, I.e WalMart, Target, blah-blah-blog!

Blue Ink Agency brings their direct heritage, their local linguistics and apply their ideal into streamlined, sensible solutions, with individual say from within the agency.

Designer example. http://www.nicholasdeakins.com/

I think this is a great example of fun, engaging, basic, eco-aware branding and products.

Going through their work container reminds me of why I wanted to become a designer in the first place because of the engaging simplicity and the clear communication from creator to audience. But fore most, because I wanted to design fashion with purpose, i.e. exoskeleton body suits, etc. http://blueinkagency.com/#work-container
This company functions for me as a visual representation of form following function; enabling branding through potentially enduring iconography and connecting their brands to their audiences, through individual lines of communication. This is because their branding process follows simplicity and meaning first, through understanding of their client. Their works stands for something visually an emotionally and then solves a problem.

Because art is, the question creator. We as Designers must answer the questions.

Their (example #2's)work encompasses alot of design digital...Web design, photography, marketing, web design, advertising design and print, publishing; whatever is in their scope of possibility, all in a recession minded fashion. Recession proofing is to cost cut and streamline in the development process.

I like these guys because of the lens from which they are looking. They understand the value of creating a well thought out concept first, then rolling it out with hour power.

Their style is local and reflects the feeling, emotions, concepts, issues and all that each designer brings to the table but they also are providing solid marketing solutions to their customers who are recession minded. They connect their client to their clients intended audience because the designers expose themselves constantly to the realities of the world.

Locally, their work resonates the free, simplistic and targeted component needed to make the right connections with their audiences. They know not to over power people with imagery they can't identify with. Each team member is encouraged to express themselves on their own blogs within the agency, further extending the individuality of the agency.

http://www.blueinkagency.com/#about-container

Their methods seem to be thoughtful unique, rightly place in their own niches.

Example # 3


Sustainability. When I think about brand sustainability, customer loyalty, I have to think about coke.

http://www.dot-design.co.uk/wp-content/uploads/2008/08/coke4.jpg


Coke is brand. Prove it?
http://theinspirationroom.com/daily/print/2009/1/coca_cola_bubbles.jpg

Coke evokes emotional response, always. Brite colors and negative and implied spaces help the audience navigate to the emotion Coca cola wants you, the consumer to feel.


Coca-Cola knows nostalgia. http://www.youtube.com/watch?v=xIk7Q_DJIgQ We've all seem and remember the bears. I can't say the bears are my favorite. They have their time and place. They are seasonal for sure, at least for me but the commercials brings families together because they are really, about bringing the family together to enjoy a Coca-Cola.

And also apply s simplicity to it's brand. Simplicity always allows for a more universal appeal to a diverse and dynamic audience. Kids and parents are the bears!! http://www.youtube.com/watch?v=bXdsaYHUn1M&NR=1