· How has consumer behavior has shifted in the past, and will shift because of this recession?
The biggest factor is the economy. In the past, when people felt as though they had some job security they would tend to put more back into the economy. When the housing markets were good people bought houses, accrued debt, and spent somewhat frivolously without worrying about financial stability because at that time there was a conception of stability and security. Unfortunately things can change rather quickly. In the light of the recession and the stock market crash as well as a declining housing and credit markets consumers are now extremely limiting there spending to the essentials like food and shelter and forgetting about the extras. Now this is not true for everybody. Of corse there are exceptions but the majority of consumers have taken a big hit financially with the recession. One of the major factors is employment. As businesses loose business they let people go and downsize to cover the rising cost of things. Plain and simple there is no more job security for the majority of people and this variable alone stops them from spending on the extras.
http://www.consumeraffairs.com/news04/2008/01/recession.html
· How does design develop brand truth?
Visual assets create emotional ties to a product. If people find emotion in your product they tend to remember it. Through tough competition, design brings clarity and differentiates you from your competitor. In the article below it states that" Brand truth defines your brand and your company as a whole. It is the single memorable expression of who you are". In the article it elaborates on a 4 step process that helps to develop brand truth. Those steps.
1. Understand
-ask questions
-research
-analyze
2. Develop
-Need to be more creative than ever
3. Create
- design with brand in mind
4. Measure
- Users develop positive feeling towards brands through interaction on new media channels. This helps to provide an emotional connection to the brand. When an emotional connection is reached the consumer remembers you.
http://visualjelly.com/index.php/en/design/
· Is there a difference between producing happiness and producing brand loyalty?
If you produce brand loyalty to some degree you produce happiness. Why else would a consumer continue to purchase your products. It really is all about being able to relate to people and produce a positive emotional connection to your product. If you can do that consistently you have happy consumers who will continue to buy your products.
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